EMS Pharma
Hortolândia, SP, Brazil
EMS Pharma is the biggest Brazilian pharmaceutical company.
AWARENESS Campaign
Teenage Unplanned Pregnancy Prevention • 2017
UI/UX • Campaign website
Title: "Life is made of choices"
Digital marketing • Video presenting the campaign and its purpose as a social cause
• Screenplay and art direction
Digital marketing • Video about changes during adolescence and puberty
Digital marketing • Video understanding the menstrual cycle
Digital marketing • Video about premenstrual syndrome
Digital marketing • Social media campaign
Titles: "76% of Brazilian teenage mothers do not study. 58% neither study nor work." • "It's only awesome when it's safe" • "For a world where every pregnancy is desired, every birth is safe, and every girl's potential is fulfilled."
Digital marketing • Social media campaign website
Titles: "For the freedom to live in the present, with the awareness to choose the right time for pregnancy." • "At Carnival, choose your costume." • "The first time doesn't lead to pregnancy. Fact or fiction?"
Digital marketing • Social media campaign website
Titles: "No one gets past here." • ""What happens during adolescence?" • "I had sex with my boyfriend. How do I tell my mom?"
Digital marketing • Social media campaign website
Titles: "Does the birth control pill make you gain weight?" • "STI (sexually transmitted infection). What bug is that?" • "When is the right time for your first gynecologist visit?"
medical advertising Campaign
Teenage Unplanned Pregnancy Prevention • 2017
Pre-launching teaser • Campagin manifest
Title: "Life is made of choices"
Visual aid for pharmaceutical representatives
Titles: "Life is made of choices" • "Empowerment involves offering accessible products that enable patients to embrace their own choices."
Medical brochure
Titles: "The power to decide when and if to conceive gives patients the freedom to choose their own future." • "Medical guidance empowers this decision. When prescribing drospirenone, choose: (these brands of contraceptive)."
Flyer about menstrual cycle given to patients by the doctor
Title: "Taking a tour of the menstrual cycle?" • [Symptoms for]
premenstrual phase, menstrual phase and fertile window.
medical advertising Campaign
Tropinal pain killer • 2017
Visual aid for pharmaceutical representatives
Title: "Fighting cramps is for the strong". • "Posology".
MEDICAL ADVERTISING CAMPAIGN
Underskin • skincare • 2017
Visual aid for pharmaceutical representatives
Title: "Science behind the beauty"