Recently established in Brazil, AVLA Insurance aimed to build loyalty among brokers who sold both their products and those of competitors. It was the year of the Football World Cup, and they sought to reward their top brokers with a trip to Qatar to watch the Brazilian team play.

Drawing inspiration from Arabian culture and adhering to their brand guidelines, I designed the promotional logo, developed the character of the sheik (a figure dressed in traditional attire) who provided sales tips to brokers, and set the tone for the campaign.

Tools: Photoshop, Illustrator, InDesign, Duda (CMS), Mailchimp, and images from stock photo libraries.